Bright Sparks Digital

Senior marketing leadership for businesses that aren’t ready for a full-time hire

We act as your senior in-house marketer, bringing clarity and capacity to your brand, consistency to your content, and alignment between marketing and sales.

Most B2B businesses don’t have a marketing problem.
They have a resource gap.

You know marketing matters, but hiring a full-time senior marketer doesn’t make sense yet. Agencies feel disconnected. Freelancers execute tasks but don’t lead.

Bright Sparks Digital fills that gap.

We work as a fractional, embedded marketer, partnering closely with founders and leadership teams to build the foundations that support long-term growth.

Our model works for businesses that:
- Don’t have an in-house marketing resource
- Have junior marketers who need direction
- Rely heavily on referrals and want more predictable growth
- Need brand clarity and consistent messaging
- Want marketing that actually supports sales
If you want someone senior thinking about marketing- not just doing tasks - you’re in the right place.
Not an agency. Not a freelancer. An extension of your team.
We embed into your business
We work closely with founders, leadership, and sales, not at arm’s length.
We focus on clarity before activity
Brand, positioning, and messaging come first. Tactics follow.
We prioritise what matters
No noise. No vanity metrics. Just work that supports commercial goals.
We bring senior thinking
Strategy, direction, and execution - without the full-time hire.
We scale up and down
With your business requirements.
What having a fractional in-house marketer looks like:
- Defining your brand and positioning
- Creating consistent, purposeful content
- Supporting sales with messaging and materials
- Building email and nurture systems
- Establishing a credible, on-brand social presence
Everything is aligned. Everything has a reason.
From metro Sydney, Melbourne, Brisbane, GC, Adelaide and Perth to regional Australian towns, we cover the whole of Australia.