By now, we've all seen those logo games, whether online or as a physical board game, where people guess the brand by bring shown a hint of their logo, icon or even simply a brand colour. So, people are able to recall a brand by being shown a hint of a very well communicated brand identity.
Recall is the key word here. Anyone care to take a guess as to which brand topped the Forbes most recognised brands in the world?
I can hear you saying - this stuff is for the big guys. The Coca Cola's, Apple's and Nike's of the world.