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How to create a killer content strategy

Hands up if any of this sounds all too familiar;

  •  You excitedly start a new Facebook page for your hobby business. Everyone must know about these cute bows you sell! Two weeks in, you have 25 likes, zero engagement on any posts (hello- is anyone out there??) and you have no idea if any of this effort is actually translating into sales
  • You’ve been tasked with managing the work twitter account. You signed up, set up the profile pics and bio, followed a few people and now…what?
  •  You pushed the company to start a business blog, but now that you’re a few weeks in, you’ve run out of ideas. Worse, you’re not sure if it’s effecting traffic, let alone sales.